Frederick Buechner had this description of a vocation, “The vocation God calls you to is where your deep joy and the world’s deep need intersect.”
I think the same can be said of a good and successful business idea. Find out how your skills, talents, and interests, what you could have fun doing, can somehow intersect with and serve the world’s deep need. No one can meet all the world’s needs. So discover people’s real needs in an niche which interests you and turns you on. Meet that need. Earn your living–plus–in that area.
So a business, ideally, should be an exchange of blessings. The business owner blesses the customer with his or her skills or products. The customer, in return, leaves cash–and good will.
When I seek God’s direction in our business, one thing I always seem to hear him say, is “Think bigger.” I think of how he told Abraham to look up, and count the stars…
